WhatsApp · 广播（Broadcast）与状态（Status）文案库¶
示例品牌：P222 / p222.com 适用形态：Business App（手工 Broadcast）+ Cloud API（模板自动化） 配套：先看
../02-频道搭建/12-WhatsApp-合规与风控避雷.md关键约束：Marketing 类 ≤ 2 条/用户/24h；所有 Cloud API 模板需 Meta 预审
一、Cloud API 模板（需 Meta 预审）¶
模板 1 · 每日兑换码（Marketing）¶
Header: P222 Daily Gift 🎁
Body:
Hi {{1}},
Today's exclusive code: {{2}}
How to use:
1. Login at p222.com
2. Go to Promotions
3. Paste code & Claim ✅
Valid until: {{3}}
Need help? Reply to this message.
Footer: 18+ • Play Responsibly
Reply STOP to unsubscribe.
参数：{{1}} = 用户名 / {{2}} = 兑换码 / {{3}} = 有效期
模板 2 · 账户验证码（Authentication，无频率限制）¶
Your P222 verification code: {{1}}
Never share this code with anyone.
Valid for 10 minutes.
模板 3 · 存款确认（Utility，无频率限制）¶
Hi {{1}},
Your deposit of {{2}} has been confirmed ✅
Balance: {{3}}
Ref: {{4}}
Enjoy your gaming at p222.com 🎮
Need help? Reply here.
模板 4 · 提现到账（Utility）¶
Hi {{1}},
{{2}} has been sent to your registered wallet ✅
Ref: {{3}}
Processing time: 5-15 minutes
Thank you for playing at P222 🙌
模板 5 · 维护公告（Utility）¶
Scheduled Maintenance Notice
Time: {{1}}
Duration: ~{{2}}
Affected: {{3}}
We apologize for any inconvenience.
Updates: p222.com/status
模板 6 · VIP 升级通知（Utility 化的 Marketing）¶
Congratulations, {{1}} 👑
You've been upgraded to {{2}} VIP tier.
Your perks now include:
• Personal account manager
• Higher withdrawal limits
• Exclusive monthly bonuses
• Priority support
View details: p222.com/vip
二、Status（动态）文案库¶
Status 24 小时自动消失，PH 用户每日刷 2-4 次，是低成本高曝光位
周计划模板（推荐节奏）¶
| 周几 | 时段 | 类型 | 示例 |
|---|---|---|---|
| 一/三/五 | 18:00 | 兑换码 | 模板 S1 |
| 二/六 | 19:00 | 中奖故事 | 模板 S2 |
| 四 | 18:00 | 周末预告 | 模板 S3 |
| 日 | 14:00 | 社区互动 | 模板 S4 |
模板 S1 · 每日兑换码 Status¶
🎁 Today's Bonus Code
CODE: P222{{date}}
✓ Login at p222.com
✓ Promotions → Redeem
✓ Valid until 23:59 today
Hurry, ka-P222! 🏃
模板 S2 · 中奖故事 Status¶
🎊 Congrats to @JohnD!
Won ₱{{amount}} last night
on Lucky Dragon Slot 🐲
You could be next 🎰
Play at p222.com
提示：用户授权后才贴名字，否则用 @J***D 脱敏
模板 S3 · 周末预告 Status¶
🔥 Weekend Loading...
Friday → Sunday
✦ Double Bonus Days
✦ Surprise Code Drops
✦ Live Tournament
Stay tuned! 🎰
模板 S4 · 社区互动 Status¶
☀️ Sunday Vibes, ka-P222!
Your favorite game?
React with:
🎰 Slots
🎴 Live Casino
🎲 Sports
We'll boost your fav next week 💪
三、Business App Broadcast 文案（手工发送）¶
通用结构¶
[Tagalog 开场词], {{name}}!
[1-2 句福利核心]
CODE: [code]
Reward: [金额]
How to claim:
1. Login at p222.com
2. Promotions → Redeem
3. Done ✅
Valid: [时长]
Limit: [N] members
Need help? Reply here 💬
Broadcast 1 · 常规每日码¶
Kumusta, {{name}}! 🎰
Today's exclusive code para sa'yo:
CODE: P222MAY16
Reward: ₱88 free bonus
Paano gamitin:
1. Login sa p222.com
2. Pumunta sa Promotions
3. I-paste at Claim ✅
Valid hanggang 23:59 today.
First 200 members lang!
Reply kung may tanong 💬
Broadcast 2 · 个性化 VIP¶
Hi {{name}},
As one of our top players 💎
We've prepared something special:
CODE: P222VIP-{{tier}}
Reward: ₱{{amount}}
Valid: 24 hours
Account: {{account_id}}
Login: p222.com/vip
Personal support: Reply here
Broadcast 3 · 流失挽回¶
Hi {{name}}, namiss ka namin! 🥺
It's been a while since we last
saw you at p222.com.
We saved a comeback gift for you:
CODE: WELCOME-BACK-{{user_id}}
Reward: ₱150 + 50 free spins
Walang catch — just login and claim.
Valid: 7 days
Hope to see you again 💪
Broadcast 4 · 故障致歉¶
Hi {{name}},
We noticed you had trouble accessing
p222.com earlier today. Pasensya na 🙏
To make it up, here's a code:
CODE: SORRY-{{date}}
Reward: ₱88
Everything is back to normal now.
Reply if you still have issues.
四、Tagalog 调味词清单（WhatsApp 专用）¶
| Tagalog | 英文 | 适用场景 |
|---|---|---|
| Kumusta ka? | How are you? | 个人化开场 ⭐ |
| Maligayang pagdating | Welcome | 新用户首条 |
| Salamat sa pagiging loyal | Thanks for being loyal | VIP |
| Namiss ka namin | We missed you | 流失挽回 |
| Pasensya na | Sorry | 致歉 |
| Para sa'yo | For you | 个性化 |
| Eksklusibo | Exclusive | VIP/限量 |
| Madali lang | It's easy | 操作引导 |
| Bilis-bilisan | Hurry | 时限提醒 |
使用度：WhatsApp 是 1 对 1 工具，Tagalog 浓度比 Telegram 频道更高才自然（每条 2-3 个 Tagalog 词）。
五、文案规范¶
长度¶
| 类型 | 建议长度 | 上限 |
|---|---|---|
| Status | 80-150 字符 | 700 字符 |
| Broadcast | 200-400 字符 | 65,536 字符（但越短越好） |
| Cloud API 模板 | 200-500 字符 | 1024 字符 |
emoji 密度¶
- Broadcast：每条 3-6 个，密度低于 Telegram
- Status：每条 4-8 个（视觉化优先）
链接¶
- ✅ 用裸域
p222.com，WhatsApp 自动渲染为可点击 - ❌ 不用
bit.ly/ 短链（WhatsApp 风控会标记） - ❌ 不用 UTM 参数（被识别为追踪链接降权）
CTA¶
每条 Broadcast 必含明确 CTA： - "Login at p222.com" - "Reply here for help" - "Claim before 23:59"
六、发送时段建议（PH 时区 GMT+8）¶
| 时段 | 推荐度 | 内容类型 |
|---|---|---|
| 06:00-08:00 | ❌ 早起骚扰 | 不发 |
| 08:00-11:00 | ⭐ 通勤 | Utility（存款/账户提醒） |
| 11:00-13:00 | ⭐⭐ 午休 | Status + 轻 Marketing |
| 13:00-17:00 | ⭐⭐ 办公间隙 | 客服回复 |
| 17:00-21:00 | ⭐⭐⭐⭐⭐ 黄金时段 | 每日兑换码 Marketing |
| 21:00-22:00 | ⭐⭐ 睡前 | Status 收尾 |
| 22:00-06:00 | ❌ 睡眠 | 严禁推送 |
七、关联文档¶
| 关联 | 用途 |
|---|---|
../02-频道搭建/11-WhatsApp-账号搭建与命名规范.md |
账号搭建 |
../02-频道搭建/12-WhatsApp-合规与风控避雷.md |
必读避雷 |
../01-市场调研/PH-菲律宾WhatsApp营销调研.md |
数据依据 |
变更记录¶
| 日期 | 变更 | 维护人 |
|---|---|---|
| 2026-05-16 | 首版，含 6 个 Cloud API 模板 + 4 个 Status + 4 个 Broadcast + Tagalog 词清单 | Bob |